Faq’s2019-07-17T11:33:40+00:00

Why Dream of Peterbrooke Chocolatier?2019-06-05T02:30:07+00:00

Peterbrooke Chocolatier® is the premier neighborhood chocolate shop. Founded during the height of the gourmet movement of the 80’s Peterbrooke Chocolatier remains on the cutting edge of the chocolate movement by transforming the art of fine European chocolate making into a distinctly American experience. As a confectionary retail leader, our uniquely blended chocolates and specialty treats are opening up franchise opportunities in new and existing markets across the Southeast. With our strong brand identity, easy to manage operations and a passionate executive team firmly in place, Peterbrooke is poised for growth with the right operator.

How much does it cost to open a Peterbrooke Chocolatier?2019-05-23T12:06:31+00:00

The purchase price will vary depending on the size and the location of your Peterbrooke shop. The price range is outlined in our FDD. Typically, the costs range from $222,750 to $343,500.

What is the Franchisee Fee for a Peterbrooke Chocolatier?2019-05-23T12:06:38+00:00

The current Franchise Fee for a Peterbrooke is $25,000. We do offer a discounted Franchise Fee for locations after your first or for those who initially enter in a multi-unit development or area developer agreement.

What is the term of a Franchise Agreement with Peterbrooke Chocolatier?2019-05-23T12:06:47+00:00

Our Franchise Terms are 10 years, which typically coincide with your lease and include two option periods of 5 years each.

Where can I open a Peterbrooke Chocolatier?2019-05-23T12:06:54+00:00

We have targeted areas we would like to grow in across the Florida and the Southeastern U.S. However, we’re always excited to talk about development and explore any new opportunities that might come our way.

Will you need to work full time in your Peterbrooke Chocolatier shop?2019-05-23T11:37:05+00:00

We believe that all franchisees need to be hand-on operators in order to understand the business and continually improve operations. Multi-unit operations and partnerships will be reviewed on a case-by-case basis as long as there is a managing partner onsite and we are comfortable with the business model.

How do you define a shop’s territory?2019-05-23T12:07:02+00:00

Territories vary in size based on geography and population density. Your territory will be exclusive to you and will be mapped out and included in your Franchise Agreement prior to you signing.

How do you decide where to put a shop?2019-05-23T11:35:30+00:00

We work with a team of real estate brokers throughout the country that are specialists with our brand. Furthermore, our Development Team will walk the streets day and night and use key demographics and mapping software to help you determine where exactly would be the best fit. And finally, we listen to you because you know your market probably better than anyone.

What are the Ongoing Royalties?2019-05-23T12:07:12+00:00

Our current Royalty Fees are 6% of monthly gross revenue.

Is there an Ad Fund?2019-05-23T12:07:19+00:00

Our current Ad Fund rate is 3% of monthly gross revenue. Each franchisee contributes to this fund, which is managed by Peterbrooke but belongs to all Peterbrooke franchisees. We will use this to help promote our brand across all of our markets. We also encourage each shop to spend a minimum of 1% on local store marketing. This amount is not collected, but should be used locally for sponsorships, promotions, tastings, events, flyers and other local initiatives.

What are the requirements to open a Peterbrooke Chocolatier?2019-05-23T12:07:27+00:00

Our Peterbrooke franchise opportunity is open to everyone regardless of previous experience. Our comprehensive training program and ongoing support will provide the foundation for your success as a Peterbrooke franchisee, not your resume or work history. However, we do put a lot of work into finding the right franchisees that are a fit culturally for our brand and that have the drive, ambition, business acumen and entrepreneurial spirit to thrive in the retail world. Furthermore, you must meet certain financial requirements and background checks in order to meet certain Peterbrooke qualifications.

What kind of training will you receive?2019-06-05T02:32:20+00:00

Our current training program is a 6-week program, consisting of 5-weeks of operations training and 1-week administrative training in Jacksonville, Florida. The operations training program consists of on-the-job training in chocolate tempering, production and packaging, gift basket making, merchandizing, POS, etc. The 1-week administration training focusses on inventory management, ordering, marketing & PR, franchise-related topics, new shop opening support, etc.
Once you’re ready to open, we will spend at least one week with you in your shop helping you ramp up and then we will be there every step of the way with ongoing support.

Do you offer financial assistance?2019-05-23T12:07:44+00:00

We have partnerships with national lenders and the Small Business Administration who are always interested in doing business with our potential franchisees. Peterbrooke Chocolatier does not offer financing services.

How big is a typical Peterbrooke Chocolatier shop?2019-05-23T12:07:50+00:00

The ideal footprint for a Peterbrooke shop is approximately 1,200 – 2,000 square feet although we will examine smaller and larger opportunities on a case-by-case basis.

What are the next steps?2019-05-23T12:07:57+00:00

Complete our personal profile form and submit for review.

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